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Roy Johnson has been a member of our Stoke BforB group since 2014. After building his network and working hard on growing his relationships with BforB members, Roy now gets a return of 6 times his annual BforB investment EVERY MONTH.  This does not come without hard work and commitment to the BforB model, but he is now reaping the rewards with a growing business and a strong reputation in the local area.

Roy said, “I joined BforB early in my business and the results have been amazing. My fellow members of BforB have been very supportive of the objectives and ideals of my company.  After coming from corporate world, my BforB group have helped me successfully navigate some of the challenges of owning a growing SME.”

Roy Johnson is a fully certified Sandler Trainer who covers the Staffordshire and Cheshire areas. After a rigorous interview and selection process, Roy became part of the Sandler Training family in 2014, bringing with him 25 years of sales, management and leadership experience.

His last corporate role was General Manager and Sales Director for the Europe, Middle East and Africa (EMEA) region with a global market leader in automation and communication systems, allowing him to develop decade’s long relationships with many blue chip clients.

He now works with many local companies, ranging from solo-preneurs in the start-up stages of business, to large multi-million pound businesses that face more complex challenges in growing their businesses.

Roy is continually investing in his own development, which in turn helps to grow his business and make it a success. This includes attending training conferences in both the UK and USA several times a year.  He is one of a handful of Sandler Trainers globally who has attained the Sandler Certification qualification. This commitment to his own development is reflected in the additional training offerings he can now provide through Sandler Certification. Becoming Sandler Certified allows you to demonstrate and verify that clients have been attentive in their training and are able to take in and apply the skills taught during the program. It ensures that the time and money invested in training is not wasted.

You should take the time to attend Roy’s Sales Masterclass or his Management Solution Taster Session. At these events, you get to understand more about Sandler, how the training works and is reinforced to ensure success. This isn’t one off training that is forgotten a week later. With the Sandler Training model of reinforcement, you are continually learning and developing whilst applying these principles each week and making your business more successful. Follow this link to see his calendar of events and book your place:  http://www.m6.sandler.com/eventcalendar