Mel Fisher, the managing director of BforB, is renown for her busy schedule, and covering hundreds of miles every week in her car. But she has recently swapped four wheels for two feet, and is currently pounding the streets in preparation for the annual Greater Manchester 10K run, which she is taking part in on May 19th.

Although a big sports fan, Mel admits she is not a natural runner. But she is motivated to complete this event in memory of her father, who died just over a year ago having been blighted by dementia in the final years of his life.

So she is running on behalf of The Lewy Body Society, a charity dedicated to raising awareness of dementia, and to fund research into Lewy body dementia, the second most common type of neurodegenerative dementia in older people, after Alzheimer’s.

Said Mel: “Dementia is a cruel illness, and it was horrible watching my father succumb to it, so to mark the first anniversary of losing him, I wanted to do something positive, and the Lewy Body Society have been very encouraging and supportive.

“They do a great job in raising awareness of dementia, and into researching the Lewy body dementia, so I just felt that raising funds to help them would be just the incentive I needed – I’m actually looking forward to it, but busy training in readiness for the big day.”

Mel is looking to raise £1500 from doing the run. All donations can be made via her Just Giving page:

“Any donation will be much appreciated,” she said. “It would be amazing if I can reach my target, and all donations really spur me on – the Greater Manchester event is a great day, and I’m really excited about being a part of it.”

To find out more about The Lewy Body Society, visit their website: