Why are we proud of BforB? Why do we passionately believe in the principle of ‘know, like, trust’? And why is BforB the best place for serious referral marketing?
Simple: because it works!
By Nicky Thomas
BforB is a place where businesses can develop strong and sustainable relationships that turn into potential opportunities to grow your business.
We call it referral marketing, not networking, because we’re doing a lot more than just making new contacts. Our format encourages quality collaboration, that if well nurtured, will deliver your marketing goals.
Why do Referral Marketing?
Referral marketing is one of the most cost effective and sustainable ways to generate new business leads and growth, and it is also the most controllable marketing activity you can undertake.
It does take a little more commitment than your usual Open Networking activities, but if done properly it delivers tangible results.
Why should I attend a BforB meeting?
BforB meetings are relaxed and welcoming, but with a strong purpose. Our agenda is designed to deliver a successful contributions section at the end of every meeting, but without pressuring our members with excessive rules and targets.
By attending regularly, and having 1-2-1 meetings, our members develop credibility and trust with each other, so they have the confidence and knowledge to make quality introductions and refer business when they can.
The best way to decide if BforB feels right for you is to experience it!
At BforB, we believe Referral Networking shouldn’t just be confined to breakfast hours – all over the country we’ve meetings that start any time between 7am and 6.30p. So, if commitments keep you from breakfast meetings you can still enjoy the benefits of Referral Marketing at a time of day that works for you.
Everyone is welcome to attend two BforB meetings as a guest without any obligation. There’s no hard sell, and no one is put you under any pressure. You simply pay a venue fee to cover the costs of room hire and refreshments.
What do you get as a member?
If you do decide to join us you will be expected to support your group by attending each meeting, inviting guests, having 1-2-1 meetings and making every effort you can to pass referrals.
What you get in return:
- Market sector exclusivity (we only accept one business per sector so non of your competitors are in the room)
- Qualified referrals
- Access to BforB Referral Training to help you maximise your membership.
- A fantastic supportive network of fellow BforB members (and their suppliers)
- Personal Development
If you’d like to try BforB for yourself, get in touch. We’d love to meet you and introduce you to our friendly and supportive community.
www.bforb.co.uk, or call HQ: 0330 333 5023
Nicky Thomas is BforB Regional Director for East Riding, Doncaster and Humber