Networking Tips
Every confident networker started exactly where you are now and growth here comes from curiosity and practice, not perfection. Whether you're just beginning or you've been networking for years, there's always a new skill to discover and a new level to reach.
These tips are here to help you understand why great networking works, so you can build genuine confidence, strong habits, and real, lasting referrals at whatever pace feels right for you. And when you're ready to go further, our Referral Academy is there to help you sharpen those skills with structured, hands-on training.
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Everyone brings their own style to networking, and that's part of what makes it powerful. Take what resonates with you, try it at your next meeting, and see how it feels. Small, consistent steps build momentum and momentum is what turns a good networker into a great one.
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Clarify your objectives:
Like any aspect of your business, you should understand what you want to get out of your referral marketing activity. Is it to build a stronger network of suppliers; improve confidence or skills; or simply gain introductions for new clients or contracts. Once you know this, set yourself realistic goals and targets.
Be clear about your perfect referral:
During the meeting you will have the chance to showcase your business with a personal 60 second introduction to yourself and your business. Write it out and practice it before the meeting. Be clear, concise and to the point about what you do; highlight how you are different and don’t forget to ask for specific referrals.
Book in one-to-one’s:
Organise a meeting with members of the group outside the meeting for a more informal discussion. Those who take the time to conduct one-to-one meetings forge stronger strategic alliances, resulting in higher levels of quality referrals.
Focus on building relationships:
Get to know, and build trust with, fellow members. Successful referral marketing campaigns are built on our “know, like and trust” philosophy. Get this right and you will build strategic alliances that will serve as a valuable asset for the life of your company.