From 0 to 350 in 5 Years: A Master Licensing Success Story

When Kamila Zárychtová launched Business for Breakfast in Czech Republic in 2009, she was starting from scratch.

No existing market. No brand recognition.

Fast forward to today:29 active clubs, 350+ business owners meeting regularly despite lockdown disruptions, Back-to-back Franchisor of the Year awards, Leadership role in Czech Franchise Association completed.

How did she do it?

By building relationships instead of just Growth.

Kamila averaged just 2-3 franchises per year, each one was carefully selected and set up for long-term success. She adapted the British BforB concept to Czech business culture, where authenticity and lasting relationships matter more than quick wins.

As she puts it: "We are convinced that even today, decency and good long-term relationships belong in business."

That philosophy didn't just build a business. It built a movement.

The Master Licensee Playbook:

Years 1-2: Build trust, prove the concept.

Years 3-4: Scale through reputation and referrals.

Year 5+: Industry recognition and self-sustaining growth.

Could you replicate this success in your market?

If you have the local expertise, business networks, and commitment to quality that Kamila demonstrated, we should talk about master licensing opportunities.

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