News/Blogs

How credibility, consistency, and trust shape long‑term networking success. Discover why becoming referable is the true measure of networking success. Learn how credibility, trust, and consistent performance build a strong business reputation within the BforB community. Why Being Referable Matters More Than Being Visible In business marketing, success is often linked to visibility, credibility, and reliability. But at BforB, we’ve learned something deeper — reputation cannot

Is it a Leadership Turnover? We often hear about the cost of networking that doesn't work—rushed relationships, weak introductions, poor-fit connections, and events that fail to deliver meaningful outcomes. What we hear far less about is the cost of a good leader never being given the opportunity to stay long enough to make a lasting impact. In many organisations, leadership roles turn over every 18 to 30 months. That's often just enough time to launch an initiative, introduc