Emotional Intelligence at Home in Franchising

Long term mentoring and support attract many high-performance individuals in franchising. According the recent statistics in the UK, franchised businesses are 90% more profitable compared traditional businesses and 95% of franchised business survived their first three years of difficult period in trading compared to 50% in traditional businesses.

Like many businesses the emotional temperature of your franchise family will reflect on your numbers at some point at the clearing.

Listen to your gut. Franchising has a very strong emotional validation system despite knowing that all your franchise partners are their own business franchisor can really influence how behaviours are set in the network. Leadership of emotion can go a long way in hitting those goals. As a network we went through a very challenging times with our IT and support tickets went to it’s all time high.  Our best performers are getting stretched. A few franchisees have gone quiet. And despite working full on the resolve issues the emotion was released and nerves are everywhere.

Metrics are great tools to always have when listening to emotionally charged individual. As we found, it isn’t always the truth sometimes only part of the truth as even our best guys can have a bad day and still write good results You will know bad emotions before the numbers hits the board.

Feeling safe in numbers and working on collective purpose is in human nature. As it is generally how we survived and evolved. Franchising offers all these within the umbrella and support of particular brand. From experience there are few stages where emotional highs are really at its peak. Such as the stages of;

1.     Achieving the start -up milestone. Curiosity and interest are at peak.

2.     Generating first clients and first 6 months of winning business.

3.     Hitting top for the first time and motoring to growth phase including initial stages of problem solving and gaining testimonials

A Harvard Business Review study found that EQ accounts for 90% of what sets high performers apart, and it’s especially true in people-driven businesses like franchising. Other institutions such as Franchise Relationships Institute (FRI) also confirms that, franchisor-franchisee relationship breakdowns are almost always emotional, not operational.

🎯 Strategic Takeaway:

When you're building a master licensing or franchise system or working in this industry;

Work with EQ like you work systems. Because a franchise built on emotional intelligence isn’t just profitable — it’s sustainable.