Higher ( LTV) Lifetime Value, means better profitability

Referred customers tend to stay longer, spend more, and refer others. It’s like a compounding interest effect — in human form. Imagine skipping advertising expense and just sales, sales, sales.

Happy customers discuss discounts less therefore you are able to acquire clients at better value. In general, when a person refers you to a prospective client, that really puts the onus unto them to prove you are great as well, therefore they are going to stay year on year and help you improve product or service where it is slacking to save face from the clients they’ve referred. Usually, innovative products are developed from these collaborations and great new opportunities begins.

 Lets check in on the industries (CLV) so far in ($).

📊 Average Customer Lifetime Value by Industry (2025)

Industry	Average CLV (USD)	Notes
Architecture Firms	$1,129,000	Long-term projects with high-value contracts.
Business Consulting	$385,800	Ongoing client relationships and retainer models.
Healthcare Consulting	$328,600	Extended engagements with healthcare providers.
Commercial Insurance	$321,000	Recurring premiums and long-term policyholder retention.
Financial Advisory Firms	$164,200	Retainer-based services with potential for upselling.
Software Development	$237,000	Project-based work with opportunities for ongoing support contracts.
Digital Design Firms	$91,100	Typically project-based with some repeat business.
Medical Billing Services	$88,300	Steady revenue from long-term healthcare clients.
E-commerce (General)	$1,200–$1,590	Based on average order value, purchase frequency, and customer lifespan.

 *AI Generated Research

Contact us for more details about helping you increase you clients lifetime value through referral marketing. For more details email: enquiries@bforb.co.uk today.