How much do you spend on average in Sales and Marketing compared to average spend in Greater Manchester?

Marketing have diversified and currently reaching a much wider community through the advent of technology advancement over the years. So much so that there are very few list being published on what powerful marketing really looks like in the digital era as results evolves dramatically each day.

At BforB, we are passionate about managing the results of your marketing investment with us ensuring we keep on top of the correct ROI (Return on Investment) year on year.

Today we did some scouring for up-to-date feedback and we found some interesting statistics you might want to benchmark your current activities with.

The digital marketing index have highlighted that Greater Manchester businesses mirrors the United Kingdom norm when it comes to digital marketing spends. It is averaging between £ 750 – to £4,000 per month or between £9,000 - £40,000 a year. Almost all SMB’s (Small to Medium Sized Businesses) companies in Greater Manchester are spending in between 5% - 12% of Gross Revenue and estimated cost of client acquisition is between 10% - 12% of revenue.! (Londonaccountants.co.uk)

With digital sales and marketing investments typical spend on the rise it is expected that companies could be looking to add other avenues to their marketing strategies to increase results and drive cost down. The entrepreneur spending user profile are as follows; Gen Z and Millennial entrepreneur market spends 80% of their budget on Social Media, Mixed Demographic spends 65% of their budget and 50% on older dynamics, a definite mixed opinion.

Most of the recent increase was attributed to higher cost of employing Sales Professionals and other service employees that revolves around the process of marketing.

In summary, this means that the usual client acquisition costs are at its all-time high.

Like many other business activities, you can only improve what you measure. Most advertisers are known to have 3 times better results when they measure their activities and monitor it regularly.

Here’s a Comparison of each Level of enterprise using a UK Wide Data applicable to Greater Manchester

Business Stage	Marketing Spend (% of Revenue)	Typical Annual £ Based on £200K Revenue
Start -ups / Growth	10–20%	£20,000–£40,000
Established SMBs	6–12%	£12,000–£24,000
Average SME	7.7% (Gartner, 2024)	£15,400
Construction SMEs	2.3%	£4,600

Digital Marketing Client Acquisition Costs